BDG architecture + design, 967 Arch – complesso via Ludovico il Moro BMS Progetti – Torre C © Ugo De Berti, UDB studio
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Nesite per la riqualifica dell’ex area richard ginori a milano
More than 30,000 square metres between the complex in Via Ludovico il Moro and Tower C in Viale Richard, completely redesigned while keeping the original structure intact. The 200 metres of white façade, the wrought iron windows and the restored historical inscription “Società ceramica Richard Ginori” pay homage to the industrial memory.
A skyscraper lying on the Naviglio canal, Milan’s most famous factory replaces ceramics with creativity and becomes a laboratory of ideas and cross-cutting skills for about 35 large marketing and communication companies. Emblematic-to envision the breadth of the new citadel of talent-are undoubtedly the70 meeting rooms set up. The maxi open spaces, on the other hand, run along the original columns and can accommodate more than 2,000 employees.
The redevelopment of the former Richard Ginori area involved us in supplying the entire raised floor with different solutions, dictated both by the multiple uses of the spaces and the high standards of sustainability required by BREEAM certification.
Flexibility, quality of the production chain and use of certified and sustainable materials, Nesite thus meets values and principles behind the project, designed to reduce pollutant emissions and water and energy consumption, with the use of 100% renewable sources
Complex via Ludovico il Moro
12,000m2 – floor system consisting of calcium sulfate panels, 30 mm thick, with coating in:
– rubber, thickness 2 mm, size 60×60 cm, in high traffic areas most exposed to wear and tear.
– Self-laying carpet, size 50×50 cm, in maxi open spaces due to excellent sound absorption capacity.
– Porcelain stoneware, size 60×60 cm, in the main access area and offices
–FSC®-certified, seven-slatted individually beveled parquet flooring , 60×60 cm and 60×120 cm in size, treated with environmentally friendly oil varnish for greater resistance to abrasion and wear.
Complex viale Richard (Torre C)
8,000m2 – floor system composed of calcium sulfate panels, 30 mm thick, prepared to receive self-laying finishes