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On Thursday February 7th the press conference of presentation of iSaloni 2013 was held, in the news spaces on the seventh floor of one of the three buildings planned for the site of Unicredit Bank in Piazza Gae Aulenti in Milan. The new president of Cosmit, Claudio Lui has introduced a preview of the new furniture and design that will be part of the 52nd edition of the International Exhibition of Furniture.
“In Milan, the world will live” is the motto of the 2013 Milan Furniture Fair, this year joined by the International Furnishing Accessories Exhibition, the biennial Euroluce and SaloneUfficio and the 16th edition of the Salone Satellite. Over 2,500 exhibitors will occupy the halls of the exhibition center in Rho and more than 300,000 visitors are expected from 160 countries.
Giuliano Pisapia, during the press conference, stressed the significance of the new headline de iSaloni 2013: “In Milan, the world will live means looking to the future without losing heart.” Then explaining the importance of design for the city of Milan: “Milan is a city sensitive to beauty, to that beauty that is also able to provide work: design.”
The president of Cosmit Claudio Luti focused on the importance of renewing: “The key to our success is to make the show the place for excellence and innovation. To maintain our leadership, our exposure will continue to be synonymous with innovation and showcase of absolute previews. Presenting new products, in fact, not only can excite the audience, but also motivate the sales force. “
Present at the press conference also three special guests: first and foremost Antonio Citterio, who explained “The design should be an integral part of production, relocating can become detrimental” followed by Patricia Urquiola and Piero Lissoni, both of ‘agreement that “Each new edition of the Salone del Mobile, which continues for a week in April, takes a year of work.”
To close the work was Jean Nouvel, which Cosmit asked to provide an unprecedented view of the interaction of these two worlds, and that he has presented the project dedicated to the area of work in the SaloneUfficio: “The project office to live : work in more open spaces, free, pleasant, intimate, personalized “.
For the 2013 edition, iSaloni are also increasingly focused on web 2.0 and confirm their presence on social network. In addition to the blog, they created an official page on Facebook and on Twitter, a dedicated channel on YouTube and a gallery on Flickr. Furthermore, this year they will boost their online presence through Linkedin and a new Pinterest profile, the social network dedicated to quality images. Here are the official hashtag to follow the 2013 edition on Twitter @iSaloniofficial: # iSaloni | # Euroluce | # SaloneUfficio | # SaloneSatellite.