They make vast circles

And then they return, certain loves.

They always come back, even when things worsen to the point where we lose hope for a sustainable future. These loves awaken us from our straight lines, reminding us that life, existence, is a perpetual carousel ride, that we are not solitary beings but part of a circle. Sometimes we try to dominate it, and other times we can only return to our starting point to begin anew.

Antonello, tell us: what are we to do with all this love, we humans who understand nothing?

Indissoluble

Indivisible, indissoluble, inseparable loves.

Of the three, the one in the middle is the truest.

The human bond with Mother Earth and all her creatures (including homo sapiens) is that kind of love—indissoluble: in its circularity, it goes on immense journeys and then returns. In a different form, with a different weight and yet another purpose.

A radical, visceral love, of arteries and soil. Sometimes we forget it while chasing an idea of progress that leads us elsewhere, but then it returns because the call has always been within us.
In the crunch of dry leaves underfoot, in the breath of the wind, and in the honest scent of rain. It always returns. And as with all true and reciprocated loves, we feel alive, we feel energy, we feel part of another heart.

But it requires responsibility. And today, precisely where we build and live, lies one of the most urgent challenges for our future.

Approximately 37% of global greenhouse gas emissions come from the construction sector: houses, buildings, shopping centers—places where we live our lives—are built at the expense of the world they rest upon, generating waste (at the European level) accounting for over 35% of total production.

Every step we take on our planet leaves a footprint: we can choose for it to be as light as the conscious flow of direction or as heavy as a repeated mistake.

Evolution

Returning to nature is a form of intelligence, the most concrete and loving gesture we can make as human beings, as a community, and as companies. For our species’ evolution.

Yes, even in business—especially in business—foresight is needed, a human element to be lived in the present: designing places, processes, and relationships that give back, that do not devour or consume. To exist even afterwards, so that they integrate with respect and care for those who will come.

Because everything we create should carry within it the desire to last and endure, to transform without ever ceasing to belong.

Immobility does not exist.

Circularity

When the human action is guided by sustainability and profound respect for the Place we inhabit, every gesture becomes concrete: it becomes form, choice, inspiration, and aspiration.

Circular productivity—and life—is this: a system that regenerates and considers longevity as part of this existence. Just like we do when we dream of being reborn as a puma or a narcissus on the darkest days. We are and will always be the beginning of something new.

The raised floor is a solution that adapts and proves useful. It is demountable, modular, reusable. It transforms.

It is, by nature, predisposed to a second life. Or a third. Or a tenth. It goes on vast circles, and then returns.

Cradle

The commitment to circular design has taken concrete form in the Cradle to Cradle certification: a recognition that demands systemic and profound thinking, uncommon. From the origins of materials to their eventual disposal, from the partners involved to the ethical and social impact of the entire process. A vision that does not settle for declared sustainability but measures it, verifies it, translates it into responsibility. A milestone that is a starting point to do better, to think bigger.

It is within this same logic that the collaboration with the Politecnico di Milano was born: an in-depth study of the entire production cycle to extend usability beyond the primary purpose. To design something functional for the present but, above all, for the future.

The research is entrusted to young minds, to new sensitivities and perspectives, to (re)read the world with empathy and rigour, passion and science. And precisely in this exchange, made of shared responsibility, a new culture of doing is born: higher, more conscious. A competitive and inspirational positioning, for those who work and for those who choose.

Being and feeling part of such a project means believing that even industry is a mother and not a stepmother, that it is a noble form of functionality, that it is beauty as well.

It means believing that certain “loves,” the deep ones, the right ones, do not end. They return, in their immense journeys, with more tools and more awareness, eager to do good.

The Earth is home, is mother, is cradle.
She too goes on vast circles but then returns. Always.

Texts by Chiara Foffano – Illustrations by Ariele Pirona